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Marketing

 

Selling is getting rid of what you have. 

Marketing is having what others want.  Period, end of discussion.

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Marketing Communications

Excellence in marketing and communications establishes a powerful foundation for an organization and its publics. It shapes perceptions, creates images, builds credibility and maintains an organization's leadership role in today's rapidly changing and increasingly competitive world.  Strategically integrated marketing and communications efforts differentiate your organization from all others and pave the way for success.  Our creative team has extensive knowledge and experience to analyze, plan, and implement a marketing program as an integral part of your strategic plan.

 

All of our clients have access to the following services:

  • Marketing planning and strategies
  • Marketing program management
  • Literature development, creative, and execution
  • Sales promotion program planning and execution
  • Public relations program administration
  • Print advertising creative, execution, and placement
  • Trade show planning and execution

Public Relations

Note that while we will gladly help find, direct, and monitor a PR specialist for you, we do not “do” PR ourselves internally. In our view that is a remarkably specialized field that requires long-standing editorial contacts, and person-to-person networks tied to specific industries.

 

Also, we believe the combination of PR agencies and marketing agencies under one roof is not always a good idea. Editors at many publications are highly sensitive to crossing the line between paid advertising and pure editorial. If we as your agency are providing paid advertising, we’d prefer someone else from another firm be calling on that publication’s editors to push your story.