Marketing Communications
Excellence in marketing
and communications establishes a powerful foundation for an organization and its publics. It shapes perceptions, creates images,
builds credibility and maintains an organization's leadership role in today's rapidly changing and increasingly competitive
world. Strategically integrated marketing and communications efforts differentiate
your organization from all others and pave the way for success. Our creative
team has extensive knowledge and experience to analyze, plan, and implement a marketing program as an integral part of your
strategic plan.
All of our clients have access to the following
services:
- Marketing
planning and strategies
- Marketing program management
- Literature development, creative, and execution
- Sales promotion program planning and execution
- Public relations program administration
- Print advertising creative, execution, and placement
- Trade show planning and execution
Public Relations
Note that while we will gladly help find, direct,
and monitor a PR specialist for you, we do not “do” PR ourselves internally. In our view that is a remarkably
specialized field that requires long-standing editorial contacts, and person-to-person networks tied to specific industries.
Also, we believe the combination
of PR agencies and marketing agencies under one roof is not always a good idea. Editors at many publications are highly sensitive
to crossing the line between paid advertising and pure editorial. If we as your agency are providing paid advertising, we’d
prefer someone else from another firm be calling on that publication’s editors to push your story.