Marketing and Promotion
· Develop a marketing plan that utilizes innovative strategies and include various methods of
communication.
· Research and identify prospects that are most interested in interacting with your constituency.
· Design
and produce an “Exhibitor Prospectus” for potential exhibitors.
· Continuously
"prospect" for new exhibitors through extensive market research and on-going collaboration with contacts.
· Create
persuasive supporting materials to enhance the sales effort.
Exhibit Sales
·
Receive and process all reservations for booth space; assign, and confirm booth locations.
·
Review information regarding new exhibitors and giveaways.
·
Respond to all inquiries regarding booth space, policies, rules and regulations for exhibitors.
Exhibit/Trade Show Management
Before
the Show
· Send
to exhibitors: confirmation of application/space assignments, invoices, housing forms, air freight and cargo information,
prospectus, exhibitor giveaway approval forms, badge registration forms, reminders and updates (i.e., product description
deadlines, exhibit hours, etc.), and post-show thank you letters.
· Pre-register
exhibitors and arrange for meeting access (including the design, copying and mailing of pre-registration forms).
· Coordinate
onsite arrangements for exhibitors, service contractors and hall personnel.
· Develop
an exhibitor’s service kit to help exhibitors arrange for contracted services.
· Negotiate
and select qualified contractors to service and maintain the exhibit hall and exhibitor needs.
· Prepare
detailed budgets including projected exhibit sales and all appropriate documentation.
· Arrange
for equipment and staff to operate and manage an exhibitor registration desk during move-in, show days, and tear down.
Onsite
· Represent Show Management
· Interface
with service providers to ensure a successful team effort.
· Oversee
loading dock areas
· Liaison between exhibitor and service vendors
· Enforce fire/safety regulations
· Implement facility contractor agreements
· Serve
as a mediator for exhibitor disputes
· Supervise the move-in, operation, maintenance,
and tear down of exhibits, and coordinate all on-site details for the show.
Post
Show
· Review all show
management billing with the official decorator.
· Provide notification
of Forced Shipments
· Develop a complete
post event report following the APEX guidelines for event reporting.
